Going Green – More Than Just The Wire Color!

Kelly Benjamin
April 4, 2017

Focus on the first word in the phrase “global economy.”

Another word for global is worldwide. The wire and cable industry operates on a global scale – meaning wires and cables are found just about anywhere in the world.

As with other global industries, the cable and wire industry has begun the process of going green. Green practices throughout the entire supply chain of this industry can lead to practical, positive results to the environment.

So how are companies like Performance Wire and Cable applying a green mentality?

Two ways: the materials used for cabling and also the applications that utilize the wires and cables.

Manufacturing and Materials

Let’s face it: every supply chain and manufacturing process can improve its effect on the environment. The wire and cable industry is no different. This includes reducing the usage of natural resources, responsible recycling, and reducing waste throughout every step of the process. There are various certifications, grants, and other incentives for a company to become a green business.

While the nature of the cable and wiring industry makes it essentially impossible to create a truly green cable, there are differences and implying results between types of cables. There’s a big push towards halogen-free wires and cables these days, and with good reason. When burned, cables that contain halogens release hazardous material into the air. On the other hand, these cables withstand the elements – crucial for any cable or wire – much better than others. While they may not be better for the environment, PVC cables boast longer lifespans than halogen-free cables. This results in less labor and maintenance, which could process that are harmful towards the environment in themselves.


Good business practices show current and potential customers what kind of business you are. This could include philanthropy, community service, employee empowerment and all sorts of activities. Partnerships also indicate a business’ reputation. Working with green companies and industries shows that your business cares about the environment.

Automobile Industry

It’s no secret that the automotive industry is gearing (no pun intended) towards a greener future. We’ve all seen the frequent rises and falls of natural gas prices and how they affect the global economy. The introduction of hybrid and smart cars saw the industry evolve – along with new fuel efficiency and emission regulations. Automobiles must find any way to be as efficient as possible; the wires and cables found in them are no exceptions.


Wire and cabling are crucial components of many of the appliances we use every day. Since many of these appliances deal with heating and cooling, the wires must be able to withstand intense temperatures, along with being robust enough to keep the machine running. The trend, like automobiles, is no different when it comes to microwaves, HVAC (air conditioning and heating), washing machines and dryers, refrigerators, and more: green is the way to go!


Perhaps the earth’s greatest natural resource is one we’ve taken little advantage of: the sun. We’re huge advocates of photovoltaic applications here at Performance Wire because we see what the future holds for this industry. Solar-electric power takes in the sun’s rays and converts them directly into electricity (this is obviously a more complicated process, but that’s the gist of it). Wire and cables play an important part in the transfer of this electricity. Again, they must be able to withstand the elements while still being powerful enough to accomplish the task.

To wrap up, it became evident in the past 20 years or so that the green movement is here to stay. Even an industry like wiring and cabling, an industry that cannot convert 100 percent of its products to meet green standards, still plays a role in the green future. Right now, it’s the only sensible way to do business. We’re excited to not only preserve our great company but also help conserve the environment!